August is the month when florists look calm on the outside, but inside are buzzing with ideas, planning and inspiration. Between summer weddings and preparing for the autumn season…

August is a strategic time for florists

It may be the vacation season, but for professionals in the industry this is a month for:

• Choosing the leading palettes for autumn 2025
• Securing reliable delivery channels
• Creating moodboards for future clients and wedding couples

That is why trust in the importer is key – so that the roses the client has liked are available exactly when needed, and in perfect freshness.

Ecuadorian roses are not just flowers, but a story

In preparing for the season, the choice of roses is especially important – not only for the look, but also for quality and reliability.

Every rose from Ecuador carries not only beauty, but also handwork, selection, care and passion. From the mountain greenhouses to your vase – its journey is an international story of quality, sustainability and aesthetics.

Florists know this. And that is why, when they discuss ideas and plans in August, roses from Ecuador are always part of the conversation.

Colors as a code

Along with the choice of varieties, the big conversation about colors begins in August.

Several color palettes will be relevant this season, but above all – color is no longer just a color. It is a connection, a code that links groups of people in so-called aesthetic networks. From this point of view color takes on a new meaning – in every decoration, arrangement and even in our everyday choice of a flower or bouquet.

Here is a combination that you can easily achieve with flowers from Best Fresh Import. Let us go with Muted Raspberry – a color that many florists describe as the color of the season. It is a muted, romantic shade between pink and burgundy.

The combination includes:

• Roses: Candy X-Pression
• Spray roses: Boomerang
• Roses: Roseberry
• Ranunculus: Rosso
• Anemone: Levante Rosa

So – what does this color range remind you of? What music do you associate it with?

Which impression from a film, a book or a poem?

This is what we mean when we say that color is a code – a code that creates communities and connections.

Yes, August is hot, but florists are already thinking about autumn. We talk not only about the new roses and fresh deliveries, but about feelings, trends and that one color that will say everything instead of words.

Autumn 2025 will not simply arrive – it will be carefully selected, well coordinated and emotionally charged. And we will be ready, because we started the conversation as early as August.