Summer is the season of light, celebrations and outdoor events. It is also the period in which customers increasingly look for bouquets with a more natural look – arrangements that look light, fresh and full of life.

In recent years there has been a clear trend toward airier and more voluminous bouquets that combine different textures and shapes. It is the summer season that offers the best opportunities for creating such arrangements.

What makes a bouquet airy?

An airy bouquet does not necessarily mean a large bouquet.

Rather, it is about:

• a feeling of lightness;
• a loose placement of the flowers;
• a variety of shapes;
• natural movement in the arrangement.

This style is especially popular at weddings, birthdays and summer events.

The role of spray roses

Spray roses are among the most suitable flowers for creating voluminous bouquets.

Their many blooms on a single stem allow:

• building density;
• a more natural look;
• visual richness without excessive weight.

They fit perfectly into both romantic and modern arrangements.

Gypsophila – the secret behind the light look

Few flowers can create a feeling of airiness as well as gypsophila.

It:

• softens the arrangement;
• creates smooth transitions;
• adds movement and volume.

It is no coincidence that it is present in a large share of summer bouquets and wedding arrangements.

Alstroemeria adds life and color

Alstroemeria is one of the most practical flowers for the summer season.

Besides its good durability, it offers:

• a variety of colors;
• an interesting shape;
• the possibility of combining with almost all other varieties.

This makes it a valuable element when building more dynamic arrangements.

How is balance created?

One of the most important principles in voluminous bouquets is the balance between the different types of flowers.

For example:

• roses create the base;
• spray roses add volume;
• gypsophila brings lightness;
• alstroemeria provides color accents.

This results in an arrangement that looks rich, but not heavy.

Why do customers prefer them?

Airy bouquets create a sense of naturalness and elegance.

They are:

• great for photos;
• easy to combine with different decorations;
• on trend according to current tendencies.

This is exactly why more and more customers choose them for important occasions.

Conclusion

Summer is the ideal season for working with voluminous and airy arrangements. The combination of roses, spray roses, alstroemeria and gypsophila makes it possible to create bouquets that look modern, fresh and impressive.

For florists this is an opportunity to offer higher value and respond to customers’ current preferences.